Nappic Communications

City of Tracy - Branding

Public Survey - Your Voice Counts!

*Your name and email are required fields to verify individual submissions and so Nappic may contact you to obtain further information/comments from you in regards to your responses below. Your contact information will be kept confidential, we will NOT distribute it to any party outside of Nappic. The content of your responses may be subject to public review.

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1) How would you/do you describe what the city of Tracy is like to people who don’t live here?

2) Imagine Tracy in the year 2018. What would you like to see happening in Tracy by that time?

3) What are your ideas about potential people or businesses who might be interested in coming to Tracy either for visiting, living or setting up a business?

4) What company do you work for and what City is it located in?
NOTE: This information is only being collected as a means to approach businesses with high numbers of employees living in Tracy.

5) Any additional comments you'd like to share with us?

Tracy's Brand Base Development:

Target Markets:
Community-at large, Families, Businesses, Retail Consumers, Regional Recreational Audiences, Young Professionals

Character Voice:
Inspirational Speaker Voice / first person

Tagline:
Think Inside the Triangle

Purpose & Vision:
Our purpose is to preserve and improve the quality of life for Tracy so that we become the most prosperous community in California.

Mission:
We provide the community of Tracy with basic and extended services that offer opportunities for individuals, families and businesses to prosper as they live, work and play in Tracy.

Values:
Customer Service, Honesty, Excellence, Respect, Innovation, Stewardship, and Hospitality.

Coming up Next:
Tune in Tuesday (08/19/08) to hear Council's discussion regarding the Brand Story and Logo.

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Download PDF from 08/05/08 City Council Meeting:

GET ACROBAT:
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We welcome your input:
Nappic, Inc.
209.839.1104 (local)
877.561.3456 (toll-free)
email